People who give flowers as gifts are most likely to be perceived as thoughtful (77%) and sincere (57%).
"Flowers are the number one gift of choice for romantic situations and also housewarming parties."
Consumers relate flowers to the sensory and emotional aspect.
- 64% of consumers believe the color of flowers adds to the impact of a gift
- 60% of consumers believe sight and smell can improve moods
- 56% of consumers believe flowers are an emotional gift
- 56% of consumers believe flowers make people feel special
- 53% of consumers believe the fragrance is important
- 32% more consumers indicate they will purchase flowers as gifts than in previous years despite current economic conditions.
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