Flower Attitude

According to Society of American Florists,

People who give flowers as gifts are most likely to be perceived as thoughtful (77%) and sincere (57%).

"Flowers are the number one gift of choice for romantic situations and also housewarming parties."

  Consumers relate flowers to the sensory and emotional aspect.

• 64% of consumers believe the color of flowers adds to the impact of a gift
• 60% of consumers believe sight and smell can improve moods
• 56% of consumers believe flowers are an emotional gift
• 56% of consumers believe flowers make people feel special
• 53% of consumers believe the fragrance is important
• 32% more consumers indicate they will purchase flowers as gifts than in previous years despite current economic conditions.